Raven Lakes

Overview

Raven lakes is a current project I am working on. Because it has not been released yet, I was given the okay to change its name for my portfolio website.

Although I can not say too much about the project without giving too much away, I can say that it is a community rebrand, and the look and feel is introducing that Westcoast lifestyle.

My goal was to create a brand that was earthy and expensive. I gravitated towards a serif font, making the connection between trees to the stems of the character font.

The product consists of luxury estates that are surrounded by nature and water. The phrase that inspired this creative direction was “I am modern by nature,” which to me spoke to the narrative that we wanted to portray for this community. Soft greens and rustic browns made up the colour palette, and my very talented design intern helped me create beautiful abstract iconography. When I think of nature, I think of all the wonderful artistic paintings from people just enjoying being outside. I wanted the iconography to relate to this narrative and to portray paintings without being literal.