Richcraft Homes

Overview

Richcraft.com was given to me as my first project as Senior Graphic Designer for Richcraft Homes. The previous Graphic Designer had already started the project, so all of the initial client research had already been done, which gave me a great head start into the UX flow of the site.

Richcraft.com’s goal was to differentiate itself from all other home builder websites in Ottawa. Our goal was to convey a modern luxury brand that would get people excited to buy their dream home.

One of the comments from our UX interviews was that users didn’t know who Richcraft was as a brand. Therefore, one of the significant components of the new website was to introduce Richcraft’s identity through Who We Are, Our Community Impact and Our Craftsmanship pages. It was also very important to portray friendliness to our community pages that were relatable instead of cheesy.

One aspect that I wanted to incorporate into the design was an interactive floorplan map. This allowed users to look at upgrade options that would be easy to understand. Everything about a particular product is available on one page, but I incorporated a lot of white space to make the sections not overwhelming. The experience of buying a home can be overwhelmingly stressful, not only finically but being burdened with a lot of information that can be difficult to understand when you are not in the industry.  My goal was to make the information easy to read and fun to interact with so users could get back to feeling excited about a new home.