Riverway Park

Overview

Similar to Raven Lakes, Riverway Park is a current community rebrand project I am working on. Because it has not been released yet, I was given the okay to change its name for my portfolio website.

Riverway Park is a community that is very close to the river. And the goal was to elevate the brand identity into what it means to live on the river. Bringing two worlds together by living in a rural area while still maintaining that luxurious lifestyle was my main priority.

Our target audience was young professional adults between the ages 27-40. I wanted Riverway Park’s lifestyle to be contemporary yet rustic. The font is bold, and the colour palette is bright. The contrast between the rustic creative and the incredibly beautiful modern houses really elevates the brand identity into being something unique and exciting.